The below figures from the UK Society of Motor Manufacturers and Essay

The below figures from the UK Society of Motor Manufacturers and Traders show that in 2011 sales of hybrid vehicles were signifi - Essay Example The hybrid cars were less pollution causing in nature and run on biodiesel fuels. Thus the basic idea of petrol driven cars remained the same but it was innovated in a different environment friendly form. Diffusion of innovative products and factors influencing the tradeoffs According to the sales figures in UK in 2011, there was a reduction in the number of electric vehicles over the hybrid vehicles. Trade off is the system where certain features of a product are left out for the sake of some other feature. In case of innovative products like the carts there can be many features which might not be at par with the market conditions, economical scenario and environmental aspects. There can be a number of tradeoffs seen in the supply chain management system in marketing. There can be situations where the supplier of innovative cars may wish to transport in bulk but this might not be in accordance with the market scenario if the conditions in the market are grim. There can also be situa tions where the supplier might have to face an increased lead time. Sometimes, the supplier of cars may also wish to ship directly to the customer to save costs and time (Stevenson, 525). Apart from these, there can be tradeoffs in the design of the innovative product too. There can be situations where the company might think the design to be feasible but might have to give up going by the designs prevalent in the markets. This can make economical impacts too. Sometimes, the innovative products might not provide the required revenue to the company. In other words it might not be economical. In such situations again, trade off of the products comes into action. Tradeoffs can arise due to environmental constraints too. The innovative design thought by the company may not be in accordance with the environmental factors and might have to be removed or substituted. Any new product launched in the market spreads by innovation and it is affected by the technical, market, economic and envir onmental factors. These factors will determine the tradeoffs that will be introduced for the innovative products. Environmental impacts of the electric and hybrid vehicles Electric cars and hybrid cars have had their environmental impacts. While the former is considered not environment friendly, the latter does not cause much harm to the environment. Electric cars increase pollution levels than hybrid cars. Electricity that is generated to power electric vehicles led to more pollution caused by particulate matter than the pollution caused by the equivalent number in the petrol driven cars (Gayle, 2012). Though there are several benefits of electric cars over hybrid cars the harmful consequences are more in case of the electric cars. Sustainable consumption and its importance to global issues Sustainable production as well as consumption means the usage of goods and other services that caters to basic requirements and leads to a better quality in life, while reducing the usage of nat ural resources, decreasing the toxic materials and the harmful emissions of the wastes and the pollutants over the product life cycle, so that the conditions for the future generations are not jeopardized (Solid Wastes and Emergency Response, 2012).The concept of sustainable consumption is important to understand how to use optimum levels of resources and minimize the release of harmful substances. It is important in global issues as